I Choose re-coat recycled paint...

Here's a new commercial highlighting re-coat recycled paint. If you're looking for professionally coordinated color schemes, easy decorating, high quality, economical and environmentally responsible paint then you need to look into re-coat. Stop out at any RepcoLite, Port City Paints or Snyder Paints location for more info. Or, just go to www.recoatpaint.com

Talkin' About re-coat

Around the start of 2011, RepcoLite launched a new product:  re-coat recycled paint.  This was originally exciting for us because finally we'd be able to help our customers dispose of their unwanted, usable latex paint--you know, all the cans and cans of paint people typically have piled up in their basement.  Before re-coat, there really wasn't any regular way of getting rid of old latex paint.  In fact, even the county web sites and environmental organizations recommended that, for latex paint, your best bet is to dry it up and toss it (if you can't use it up or donate it).

Because of that--because the only solution being offered to West Michigan was to toss it in the landfills--RepcoLite started re-coat.  And, as I mentioned, we were originally excited about it because it gave us a way to help our customers and the folks in West Michigan get rid of their unwanted paint.

However, now we're finding ourselves excited about re-coat for another reason:  it's a darn good paint!  We've said from the beginning that it was a premium product available for a great price, but despite all our testing, there was one thing we lacked:  feedback from a real contractor.  Well, that is no longer the case.

Tom VanderWerp, from VanderWerp Interior Finishes, rolled seven of re-coat's designer colors onto the walls of a new spec house in Grandville.  Tom had noticed the product in the store and was initially intrigued by the palette of colors offered by re-coat.  Because of the designer colors, he decided to use it on this house and his response and feedback on the project and the paint was amazing.

Below I'm posting the audio--contained in RepcoLite's daily Another Day at RepcoLite radio blurbs.  They're 5 minute or so clips and if you give them a listen, you'll hear Tom sing the praises of re-coat in his own words.

Another Day at RepcoLite
--Episode #316 (original airdate:  2/25/11)


Another Day at RepcoLite
--Episode #317 (original airdate:  2/28/11)

Recycled Paint . . . Here We Come!

The US Environmental Protection Agency estimates that over 69 million gallons of paint are discarded every year.

Now, I know the temptation is to buzz right over that sentence and move onto the next, but hold on....  Stop for a second and think about that fact:  69 million gallons of paint are discarded  every year.  69 MILLION gallons.

"OK," you're probably thinking, "that's a big number.  But still, that doesn't seem totally unreasonable when you think of the size of the US."

Well, let's put it a different way.  Let's say that every gallon of paint will cover about 400 square feet, 1 coat--we'll say that because it's typically true.  So, when we get 400 square feet for every gallon of paint . . . and when we've got 69 million gallons of paint to work with . . . well, that means we end up with enough paint to cover 27.6 BILLION square feet.  That's Billion with a "B"!

"OK," you may say, "I agree that's a big number--a crazy number--but really, in this day and age, we're throwing numbers like that around all the time.  Give me something concrete--something I can understand."

Well, if you're thinking something like that when you hear about those big numbers, you're right.  They're so large, they really almost lose their value.  So, let me put it in a way that's practical--a way that's easy to understand:  27.6 Billion square feet will cover over 990 Square Miles, 1 coat.

In America, we discard enough paint to paint every square inch of a 990 square mile section of our country.  With that in mind, consider that according to the US Census Bureau, Ottawa County in Michigan contains 566 square miles of land.  So basically, with 1 year's worth of America's discarded paint, we could paint the entire land area of Ottawa County, Michigan . . . nearly 2 times.

That's a lot of paint.

And as far as we're concerned, that's just not acceptable.  But what do you do about it?  What can we do to make sure as much of the discarded paint can be used as possible?

Well, we've got an answer.  And there's a hint--a pretty obvious one--in the picture at the top of the page.

Tomorrow, we'll dig into it a little further and let you know what we've got up our sleeve.
http://www.re-coat.com