Simply White: Making Home Feel Like Home

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It's old news, I know, but the color of 2016 is white. Yeah. White.

Oh, technically it's #OC-117 Simply White from Benjamin Moore, but, for all practical purposes, it's white.

And that seems so profoundly... boring. White? The Benjamin Moore color system is home to over 3,500 bright, soft, wild, calming, deep, muted colors and the best they could come up with for 2016 was white?

A few months ago when the news came out, I thought it was crazy. The bold joke of some group of color professionals at Benjamin Moore who just didn't care anymore. A group of people who, while sitting around sipping designer drinks, decided collectively: "let's go into that meeting tomorrow and tell them white and see what happens! It'll be hilarious!"

Yet, instead of being laughed out of whatever official color meeting took place, nobody got the joke and white was officially enshrined as the color of the year. 

White?

That's what I thought, anyway.

And then I saw some of the photos Benjamin Moore was using in their promotions. I read some of the explanations, the stories, the Narrative (with a capital "N"). And it started to make sense. Here are 3 reasons why I've changed my mind on Simply White.

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