Simply White: Making Home Feel Like Home

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It's old news, I know, but the color of 2016 is white. Yeah. White.

Oh, technically it's #OC-117 Simply White from Benjamin Moore, but, for all practical purposes, it's white.

And that seems so profoundly... boring. White? The Benjamin Moore color system is home to over 3,500 bright, soft, wild, calming, deep, muted colors and the best they could come up with for 2016 was white?

A few months ago when the news came out, I thought it was crazy. The bold joke of some group of color professionals at Benjamin Moore who just didn't care anymore. A group of people who, while sitting around sipping designer drinks, decided collectively: "let's go into that meeting tomorrow and tell them white and see what happens! It'll be hilarious!"

Yet, instead of being laughed out of whatever official color meeting took place, nobody got the joke and white was officially enshrined as the color of the year. 

White?

That's what I thought, anyway.

And then I saw some of the photos Benjamin Moore was using in their promotions. I read some of the explanations, the stories, the Narrative (with a capital "N"). And it started to make sense. Here are 3 reasons why I've changed my mind on Simply White.

Read the rest on our blog at repcolite.com

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We'd also like to thank everyone who entered the contest and everyone who posted comments here and helped make this such a successful event for us! Thanks also to Benjamin Moore Paints for working with us to make this giveaway possible!

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Save $5 per Gallon with Benjamin Moore Color Samples Purchase!

Don't just guess. Know what colors you're getting before you buy. Benjamin Moore Color Samples will show you how our colors will look on your walls, house, porch, or anywhere else you want new color. It is the best method to make sure you're satisfied with your color selection before picking up a brush. 

And now, until the end of September 2015, you'll get a coupon worth $5 off your next gallon of Benjamin Moore Paint* (up to 5 gallons per coupon!) with every Color Sample purchase at all RepcoLite, Port City Paints, and Snyder Paints locations.

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Coupon valid for $5.00 off retailers suggested retail price per gallon of up to 5 gallons of Aura, Regal Select, Natura, Ben, Arbor Coat, Advance, and Kitchen & Bath. Must present this coupon to redeem. Only original offer will be honored, no photocopies or faxes will be allowed. Limit one offer per customer at participating retailers. Products may vary from store to store. Subject to availability. Retailer reserves the right to cancel this offer at any time. Cannot be combined with other offers. Coupon expires December 2016.